Visibility.
Credibility. Isn’t that what we all want — to
gain that competitive edge? That’s what SmartBiz is all about — helping
clients to get that edge. SmartBiz specializes in “integrated,
strategic marketing communications.” So, if you need
a comprehensive marketing plan, with tactical recommendations
from each area of the “Marketing Communications Umbrella,”...or
simply need a single campaign or one-shot project, SmartBiz
is your one-stop resource for increased visibility and credibility.
Strategic
integration is the key, because SmartBiz
is committed to ensuring
that its clients do not just market, but market wisely —
cost effectively. That’s why it takes experienced
professionals to analyze a competitive situation and to
offer creative strategies and suggestions.
SmartBiz
is dedicated to servicing small-to-medium sized companies,
primarily those in the professional service sector.
.TESTIMONIALS
"Carolyn is an expert at creating effective marketing
strategies and executing them on behalf of her clients.
Her depth of knowledge and successful track record are testaments to her realistic, effective and bottom-line
oriented approaches. It is always a pleasure working
with Carolyn and her knowledgeable staff!"
— Gloria Berthold Larkin
"Carolyn, I love how you have been able to 'simplify' an effective marketing strategy. We really appreciate how you have reinforced this by demonstrating to us, with only casual interactions, how to expose our business more effectively. Your help drafting a 'press release', then suggesting we submit the release to a number of media outlets, had us very sceptical. I thought the article might be of interest...at best, to only the immediate market. I was blown away when your release was not only picked up in the neighbouring communities but made it to the global CanWest network. You have shown us a new way of thinking. Thank you."
— Russ & Winifred McKinnon, Phantom Screens
“Image
is of great importance for overall promotional
strategy because it is the attitudinal background
against which
all organizational offerings are evaluated.
If it is defective, a considerable
competitive handicap results.”
Engle, Warshaw, Kinnear
These
businesses often need to market themselves, but don’t
have the in-house expertise nor the budget to work with
the traditional agencies where they would be a “small
fish in a big pond.”
If
you want to increase your organization’s visibility
and your credibility — positioning you as an authority
in your field, you need the creative expertise of SmartBiz’s
award-winning marketing communications professionals.
