Promotions
Special events or activities that require participation or involvement of specific audiences. Some activities, such as seminars or open houses, allow demonstration of a product or service without actually being a sales pitch — others include contests and purchase incentives.

Client & Referral Source Relations
Keeping customers and referral sources, and generating referrals from them, is far less expensive than capturing new ones. Activities should make them feel appreciated and maintain your “share of mind.”

Collateral
Anything that is printed to project your image — from stationery and signs to brochures and marketing
letters. In many cases, this is your only chance to make a first impression.

Advertising
Paid advertising messages via print and broadcast. This can be achieved through consumer-oriented media or through trade publications that target potential referral sources.

Direct Selling
Networking, personal selling, catalogs and a variety of other tangible vehicles that are very pointed in their intent to sell a product to directly service specific markets.